Audience research This graph shows demographic on the age range of people that watch E4. Age Range Percentage Under 18 63% 18-24 29% 25-34 5% 35-44 2% 45-54 1% 55+ 0% As you can see from the graph above the largest percentage of viewers are the under 18’s with 63% and 18 to 24 years olds with 29%. This shows me that E4 mostly aims there shows on the younger generation and what they would find more entertaining. There is 0% percent of 55+ viewers and this might be because they shows shown are pure entertainment purposes and are based around the lives of younger generations with comedy value. For example shows such as 2 broke girls is purely aimed at young adults going through the small quirks of life. This graph shows the percentage a males and females that watch E4. Gender Percentage Female 59% Men 41% As you can see from the graph above more females watch E4 than men. This could be because a majority of these shows are aimed at women rather than men. For example 2 broke girls and Made in Chelsea. This graph shows the number of parents who watch E4 Types of parents Percentage No kids 93% Expecting 3% Pre School 1% School age 3% Left home 0% As you can see from the graph above a large percentage of adults with no children watch this show.